Sept 2023 — Present

3 years 1 month

Holidaymaker

Chairman · A digital platform built for the caravan and holiday park sector, delivering park information, news and offers to guests before, during and after their stay.

SECTOR

Mobile Applications

Caravan & Holiday Parks

COVERAGE

UK

Nationwide

ROLE

Chairman

Board leadership

FOCUS

Funding & Strategy

Board administration

STATUS

● Active

Sept 2023 — Present

A specialist digital platform for caravan and holiday parks

Holiday park operators host a guest for a week with limited means of reaching them during the stay. Printed welcome information is out of date on the day it is produced, and activities, dining and on-park spend depend on a guest locating a noticeboard. Holidaymaker replaces this with a platform that reaches guests before, during and after their stay, across mobile, web, tablet, voice assistants and digital signage.

For the operator the effect is to convert a static information requirement into a revenue channel, through bookable activities, food ordering, targeted offers and direct communication with guests already on site. The business is headquartered in Dorchester and serves parks across the United Kingdom.

Steve was appointed Chairman in September 2023, with responsibility for fundraising, board administration and the development of the business beyond its founding customer base. The company also runs XP Hospitality, a community programme bringing park operators, suppliers and hospitality professionals together.

AT A GLANCE

Steve joined

September 2023

Headquartered

Dorchester, United Kingdom

Model

B2B2C · Operator platform

CHANNELS

Mobile · Web · Tablet · Voice · Signage

Coverage

UK

Chairman-led focus on funding, strategy and board administration

What Steve does here

A founder-led business at the stage where the product is established and the commercial model requires development.

Primary focus areas

Fundraising — Raising and structuring growth capital, and preparing the business for investor scrutiny.
Revenue expansion — Developing the model beyond platform fees across bookings, dining and on-park spend.
Commercial strategy — Prioritisation of target operators and the commercial terms on which they are engaged.
Board administration — Establishing a board process and reporting framework appropriate to a scaling business.

“

Replacing printed guest information with a platform that reaches the guest before, during and after the stay.

Holidaymaker · Steve Tiley, Chairman

3yr

AS CHAIRMAN

2020

Company founded

5

GUEST CHANNELS

Other companies Steve has built, led or advised

Slide Inc. Limited

Chairman

A dating platform built for Gen Z, combining immersive profiles with artificial intelligence matching.

Sept 2023 — Present

Vision Direct

Systems Director

Centralised the manufacturing and glazing operation of a fast-growing optical chain, using systems to reduce cost across the estate.

Oct 2006 — Dec 2007

Mapify Limited

Advisor

A visual planning platform providing logistics and asset-intensive operations with a single live view of their estate.

Sept 2023 — Present

MDIS Services Limited

Founder & Managing Director

A multinational IT business serving the quick service restaurant, retail and hospitality sectors across Europe and North Africa, merged with Acrelec.

Dec 2007 — Dec 2013

Board appointment, restructuring or international expansion in prospect?

If you are scaling a business, restructuring, or appointing to a board, Steve would be glad to hear from you.